
“Now We're (All) Cooking” : Dole Healthy-Cooking Initiative Inspired By Disney and Pixar's Ratatouille Seeks to Get More Cooks In The Kitchen This Fall
Bob Ochsner or Collin Whitley
Rocket Science for Dole
(949) 233-0984
Rustic Ratatouille, Little Chef Potato-Leek Soup and Banana Macarons plus social activations, downloads, recipe videos and blogger partnerships prove that anyone can cook reimagined French favorites.
CHARLOTTE, N.C. (Oct. 5, 2020) â Nothing sums up Doleâs latest collaboration with Pixar Animation Studios better than an observation by Remy, the rat-turned-chef at the center of Disney and Pixarâs Ratatouille: âHumans donât just survive; they discover; they createâ¦I mean, just look what they do with food!â
Just as the four-legged gourmet famously guided Parisienne chef-in-training Linguini to culinary stardom in the beloved 2007 film, Dole Food Company is coaxing aspiring chefs at all levels and all ages into the kitchen with a unique fall initiative proving that anyone can cook if given the recipes, inspiration and freshest fruits and vegetables as ingredients.
Doleâs âNow Weâre (All) Cookingâ initiative features three months of original recipes, serving suggestions, digital and social activations, family-friendly activities, fun trivia, and influencer partnerships inspired by Remy, Linguini, Collette, Anton and the other cooking-obsessed characters that frequent Chef Auguste Gusteauâs restaurant in the City of Lights.
âUnderstandably, in our quest for convenience, weâve gotten away from the simple pleasures of cooking and the satisfaction and health benefits that come from creating a delicious dish from scratch using fresh, natural ingredients,â said William Goldfield, Doleâs director of communications. âWhile the coronavirus has reunited many with their kitchens, there is still the widespread misperception that cooking is difficult and if you werenât taught to cook at an early age, itâs too late to learn now.â
âOf course, as Remy, Linguini and Chef Gusteau taught us, nothing could be further from the truth. Anyone really can cook if given the ingredients and inspiration â and this new program was designed to go beyond the recipes to motivate cooks and chefs at all levels to spice up their culinary routines this fall and winter, turning their kitchens into would-be restautants for the holidays.â
Goldfield confirmed that Dole worked closely with the teams at Disney and Pixar to create 20 new, easy-to-make interpretations of dishes either inspired by the film â such as Little Chef Potato-Leek Soup and the signature Criticâs Choice Rustic Ratatouille â or associated with French cuisine. The first 10 recipes created by Melanie Marcus, MA, RD, Doleâs health and nutrition communications manager, have been posted to the Dole recipe library.
- Air Fried Sweet Frites with Pineapple Sauce â This healthier take on the quintessential French side dish features air-fried DOLE® Sweet Potatoes dipped in a spicy blend of DOLE® Pineapple, jalapeno pepper, honey and apple cider vinegar.
- Berry French 75 Mocktail â Fill your champagne flute with this sparkling blend of DOLE® Lemon juice and muddled DOLE® Blueberries, Raspberries and Blackberries.
- Criticâs Choice Rustic Ratatouille â The signature dish for the campaign combines DOLE® Red Onion, Cauliflower and Broccoli with bell peppers, eggplant and zucchini in a dish even the critic Anton would love.
- Famous Remy Ratatouille Omelet â Tuck some fresh Rustic Ratatouille recipe into this fluffy omelet to create a vegetable-rich delight that satisfies all day long.
- Little Chef Potato-Leek Soup â The dish that accidently started it all for Linguini and Remy gets a healthy update with DOLE® Cauliflower, Carrots, Celery and, of course, Potatoes â plus the requisite leek and spices.
- Five-Star Vegan Cheese Spread â A blend of DOLE® Potato, cashews, cloves and vegan cream cheese, this dip is perfect for spreading on sliced DOLE® Broccoli, Cauliflower, Carrots, Apples or a whole-wheat baguette cut into cubes.
- Gusteau Scallop and Pineapple Salad â DOLE® Plantains, Pineapples and Spring Mix combine with large sea scallops to create a French-inspired salad that eats like a meal.
- Oui Oui Wafer Banana Macarons â The classic Parisienne cookie gets a decidedly Dole twist with DOLE® Bananas, Kiwi, mandarin oranges and vegan cream cheese.
- Tuna au Poivre & Radish-Cucumber Crunch Salad â This easy, café-worthy salad gets its name from thick tuna steaks and its joie de vivre from the DOLE® Chopped Sunflower Crunch Kitâ¢.
- Tuna Café Sandwiches â Arrange Tuna au Poivre & Radish-Cucumber Crunch Salad onto a whole-wheat baguette and add marinated artichokes and DOLE® Butter Lettuce leaves for the perfect sidewalk lunch.
For most North Americans, the first sign of Doleâs Paris-inspired celebration came in May when images of Remy and Linguini showed up on millions of DOLE® Bananas and Pineapples in U.S. and Canadian supermarkets.
Produce fans and aspiring family restaurantuers can now go to the Dole At-Home Resource Page to download and print a series of cooking-themed activities including DOLE® Banana Sticker Peel-and-Play collectorsâ sheets, DIY menus and cookbooks, Dole and Disney placemats, a printable chefâs hat, and DOLE® Pineapple gift tags.
Multiple Dole social activations and blogger- and influencer-hosted promotions, plus 10 additional character-inspired recipes and several DIY recipe videos, will be revealed later this fall. Dole is also hosting a âNow Weâre (All) Cooking Virtual Cooking Classâ for bloggers and influencers to prove there can never be too many cooks in the kitchen (or on Zoom).
The in-store and in-kitchen fun caps Doleâs year-long celebration of Pixar Animation Studios, which is part of a long-term nutritional alliance with The Walt Disney Company designed to make healthy eating and a diet rich in fresh fruits and vegetables more fun and accessible to busy parents.
Said Goldfield: âIn addition to making mealtime more satisfying because you are creating the dishes yourself, cooking at home is simply good for you. There is plenty of external research to suggest that families that cook together are happier, eat better and live longer, while other studies compiled by the Dole Nutrition Institute show that home cooking leads to lower calories, fat and sodium, and eating together as a family offers both physical and mental health benefits.â
âIt appears that Remy was right all along.â
For original recipes, nutritional insights, and other information, go to www.dole.com or follow Doleâs Facebook, Instagram, Twitter and Pinterest pages.