
New Dole Salad Kit Line Targets Salad and Chicken Lovers Wanting a True Culinary Experience.
Bob Ochsner
Rocket Science for Dole
(949) 233-0984
Four new DOLE® Just Add Chicken Salad Kits combine original dressings, chicken sauté and finishing sauces with lettuces and toppings to turn chicken into a restaurant-quality meal for two.
CHARLOTTE, N.C. (Sept. 17, 2020) â The global salad leader is combining salad fansâ two culinary loves â salad and fresh, lean chicken â into an affordable meal solution for two.
Dole Food Companyâs new DOLE® Just Add Chicken Salad Kits combine Dole lettuces, toppings, an original Dole dressing and chicken sauté and finishing sauces for creation of a true culinary experience at home. Available at supermarkets nationwide Oct. 17, four initial Just Add Chicken flavor varieties target the growing population of salad kit buyers who want an affordable, total-meal solution for Americaâs most popular lean protein.
âDole is leveraging its leadership in salad kits to create healthy new meal possibilities for those who see cooking as an adventure and enjoy recreating a flavor-first restaurant experience in their own kitchens,â said Lisa Overman, Doleâs director of brand marketing for North America. âThe first four Just Add Chicken offerings were directly inspired by the most popular salad/chicken flavor pairings and restaurant menu favorites.â
Offering a customized combination of original Dole dressings, chicken sauté and seasoned finishing sauces with DOLE® lettuces and toppings for the chicken, each 11.30- to 12-ounce Just Add Chicken Kit (without the chicken) serves two for a suggested retail price of $4.29.
- DOLE® Pesto Caesar Just Add Chicken Salad Kit â Chopped DOLE® Romaine lettuce, crumbled garlic croutons and parmesan cheese topped with Doleâs Classic Caesar dressing and original Chicken Sauté and Pesto Finishing Sauces for the chicken.
- DOLE® Sweet Orange Just Add Chicken Salad Kit â Chopped DOLE® Green Leaf and Iceberg lettuces, DOLE® Carrots and crispy wontons mixed with Doleâs Sesame Ginger Vinaigrette and original Chicken Sauté and Sweet Orange Finishing Sauces to enhance the chicken.
- DOLE® Roasted Red Pepper Just Add Chicken Salad Kit â Chopped DOLE® Green Leaf and Iceberg lettuces, and Radicchio, crumbled garlic croutons and parmesan cheese combined with Doleâs Creamy Balsamic Dressing and original Chicken Sauté and Roasted Red Pepper Finishing Sauces to top the chicken.
- DOLE® Lemon Herb Pepper Just Add Chicken Salad Kit â Chopped DOLE® Green Leaf and Iceberg lettuces, and Radicchio, and roasted onion pita strips topped with Doleâs Red Wine Vinaigrette and original Chicken Sauté and Lemon Herb Finishing Sauces for the chicken.
According to Overman, the Just Add Chicken line was developed specifically by Doleâs product innovation team for salad kit users increasingly drawn to the health, taste and convenience advantages of meal kits offering lean protein.
âThe meal kit category is exploding among existing salad lovers wanting a more satiating, restaurant-quality salad experience,â she said. âFor Just Add Chicken, these benefits start with healthy, flavorful cooking options but extend beyond the plate to include culinary expression, time and cost savings with perfectly portioned servings that lead to less food waste.â
A global packaged salad and salad kits leader, Dole offers 94 different packaged salad varieties including its popular Chopped! Salads, Slawesome!® Kits, Premium Salad Kits, FreshTakes⢠Ready-to-Eat Salads, and other salad mixes and slaws.
For all Dole fresh fruit and vegetable products plus recipes and nutritional resources, visit www.dole.com and Doleâs Facebook, Instagram, Twitter and Pinterest pages.