Dole Launches Popular Ready-To-Eat Salad Bowls Nationally
DOLE® FreshTakes⢠Ready-To-Eat Salad Bowls debut in the Western U.S. with high-quality, clean-label ingredients to deliver a better eating experience than current RTE offerings
Six flavor varieties are now available in supermarkets nationwide
CHARLOTTE, N.C. (May 25, 2020) â Dole Food Company is taking its popular line of ready-to-eat (RTE) salad bowls national with this monthâs launch of DOLE® FreshTakes⢠Ready-to-Eat Salad Bowls in supermarkets throughout the West following a successful debut in the Eastern U.S. in 2019.
Salad lovers from coast-to-coast can now enjoy six single-serve, RTE salad bowls featuring clean-label ingredients with Doleâs Signature dressings and toppings. To appeal to a spectrum of salad lovers, Dole is offering four flavor varieties with meat protein and two varieties without â the same classic and regional recipes that were well-received by salad shoppers in the East.
âThe ready-to-eat salad market is expanding as Americans increasingly want a fresh salad experience that is flavorful and convenient, and delivers a satisfying meal,â said Lisa Overman, Doleâs director of brand marketing for North America. âAlready the countryâs most recognized name in packaged salads and salad kits, Dole is also the countryâs most recognized brand in RTE salads nationally.â
The six single-serve DOLE® FreshTakes⢠Salad Bowls will arrive in supermarkets nationwide in May with a suggested retail price (SRP) of $3.99.
- DOLE® Classic Chicken Caesar FreshTakes⢠Salad Bowl: DOLE® Romaine lettuce topped with white-meat chicken, Parmesan cheese and Doleâs Own Caesar Dressing.
- DOLE® Santa Fé Style FreshTakes⢠Salad Bowl: DOLE® Romaine lettuce topped with chili lime-seasoned white-meat chicken, fire-roasted corn, four-Mexican cheese blend and Doleâs Own Taco Ranch Dressing.
- DOLE® Turkey & Bacon Country Cobb FreshTakes⢠Salad Bowl: DOLE® Iceberg and Romaine lettuces topped with turkey breast, hard-cooked eggs, uncured bacon pieces and Doleâs Own Blue Cheese Dressing.
- DOLE® Café Style Chef FreshTakes⢠Salad Bowl: DOLE® Iceberg and Romaine lettuces topped with uncured ham, seasoned turkey breast strips, cheddar cheese and Doleâs Own Buttermilk Ranch Dressing.
- DOLE® Savory Spinach Dijon FreshTakes⢠Salad Bowl: DOLE® Spinach topped with hard-cooked eggs, Monterey jack and Colby cheddar cheese blend, wonton strips, almonds, cranberries and Doleâs Own Sweet Onion Dijon Vinaigrette Dressing.
- DOLE® Cranberry & Candied Walnut FreshTakes⢠Salad Bowl: DOLE® Spring Mix blend topped with feta cheese, dried cranberries, candied walnuts, flatbread sticks and Doleâs Own Raspberry Vinaigrette Dressing.
According to Overman, the FreshTakes⢠line was developed and timed specifically by Doleâs product innovation team to offer salad users distinct, discernable advantages over existing RTE salad bowls on the market.
âWhile Dole may not be the first to offer ready-to-eat salads, our intention is always to provide salad lovers with a salad that delivers a full-flavored experience with quality ingredients and differences they can see, taste and appreciate,â she said. âFor FreshTakesâ¢, this means a short list of clean-label ingredients you can pronounce without artificial colors, flavors or preservatives. It also means flavorful, white-meat chicken, plus Doleâs toppings and signature dressings to create a balance of flavors and textures that deliver truly âcraveableâ salads.â
Beyond the six single-serve core salad bowls, Dole announced plans to extend the national FreshTakes⢠line later this year with the introduction of new flavors that will bring even more variety to the category.
A global packaged salad and salad kits leader, Dole offers 66 different packaged salad varieties including its popular Chopped! Salads, Slawesome!® Kits, Premium Salad Kits, FreshTakes⢠Ready-to-Eat Salads, and other salad mixes and slaws.
For all Dole fresh fruit and vegetable products plus recipes and nutritional resources, visit www.dole.com and Doleâs Facebook, Instagram, Twitter and Pinterest pages.