WESTLAKE VILLAGE, California - September 23, 2010

Dole Food Company, Inc. (NYSE:DOLE) announced that Joseph S. Tesoriero, Executive Vice President and Chief Financial Officer, and Beth Potillo, Vice President and Treasurer, will present at the 2010 Wells Fargo Consumer Conference being held in New York, New York, on Wednesday, September 29, 2010, at 9:05 a.m. ET.

The audio portion of the presentation will be webcast live on the investor relations section of Dole's website at http://investors.dole.com under "Events.” A replay will be available on the website following the conclusion of the presentation.

About Dole Food Company, Inc.

Dole, with 2009 net revenues of $6.8 billion, is the world’s largest producer and marketer of high-quality fresh fruit and fresh vegetables, and is the leading producer of organic bananas. Dole markets a growing line of packaged and frozen fruit and is a produce industry leader in nutrition education and research. Dole’s website contains a significant amount of information about Dole, including financial and other information for investors at http://investors.dole.com.