WESTLAKE VILLAGE, California - November 15, 2006

Dole Food Company, Inc., today announced that the sales and marketing teams for both Dole North America Fresh Fruit and Dole Fresh Vegetables will be organized under Michael Cavallero, president, Dole Fresh Fruit Company. This new structure better aligns Dole to meet customer needs in the marketplace.

Eric Schwartz will continue in his role as president of Dole Fresh Vegetables. He will continue to lead the company's efforts in sourcing, operations, production of both the commodity and value-added vegetable businesses worldwide.

Richard Dahl, president and chief operating officer, stated: "We are making this change to meet market requirements and strengthen our leadership position in the industry. Our new organization builds on the close relationship between these two business units and provides us with enhanced strength and capabilities to work even closer with our valued retail and food service customers. Both Mike and Eric are valuable members of the Dole senior management team and their new roles will better focus the company for the future."

Dole Food Company, Inc., with 2005 revenues of $5.9 billion, is the world's largest producer and marketer of high-quality fresh fruit, fresh vegetables and fresh-cut flowers. Dole markets a growing line of packaged and frozen foods and is a produce industry leader in nutrition education and research.