
Forbes Magazine: Achieving Corporate Citizenship
WESTLAKE VILLAGE, California, Forbes Magazine â November 28, 2006 â Not long after Warren Buffettâs impressive $30 billion gift to the Bill & Melinda Gates Foundation and other charities, a particularly hard-nosed CEO, in an uncharacteristically reflective moment, declared to me that he wanted his corporation to be âmore socially responsible.â I must admit, it sounded soft to me. Not because it lacked substance, but because I knew he underestimated how difficult it would be to genuinely shift his businessâs priorities and values to a more principled approach.Dole Food Company owner David Murdockâs recent $1 billion business/philanthropic investment to transform the face of nutritional health (at age 83!) is one example of a leader converging talents, experience, resources, passions and profit motives into a unified, society-serving whole. â¦Related posts: