Rocket Science for Dole
DOLE® Hawaiian Slawesome!® Kit sails into supermarkets in June as Dole’s fourth seasoned coleslaw kit in the Slawesome!® line
CHARLOTTE, N.C. (June 10, 2020) – The year was 1901 when James Drummond Dole began growing pineapples on the Island of Oahu and founded the Hawaiian Pineapple Company, a precursor to Dole Food Company and Hawaii’s long association with the beloved fruit.
More than a century later, while Dole still grows pineapples in Hawaii at the Dole Plantation and elsewhere, the company’s famous link to the Islands also continues in the form of the new DOLE® Hawaiian Slawesome!® Kit, the latest entry in Dole’s popular Slawesome! line of seasoned coleslaw kits.
Sailing into supermarkets nationwide in June, the DOLE® Hawaiian Slawesome!® Kit features a mix of shredded green and red cabbage and carrots, Dole’s Grilled Pineapple Dressing made with real DOLE® Tropical Gold® Pineapples and tropical seasoning for an added punch of flavor.
"Dole introduced Slawesome! ® in 2018 as the world’s first line of seasoned coleslaw kits in response to simultaneous public demand for cabbage, coleslaw and Dole salad kits,” said Bil Goldfield, Dole’s director of corporate communications. “The line continues to be a favorite among a wide spectrum of consumers – from vegetarians and plant-based-diet converts to flexitarians and meat-eaters wanting a topping for beef, pork, poultry and fish.”
“With the new DOLE® Hawaiian Slawesome!® Kit, we’re leveraging our unique and historic pineapple expertise to create an only-from-Dole taste sensation that pairs well with pulled chicken sandwiches, fish tacos and turkey burgers, and is a perfect topping on soups and stews.”
The new kit serves 3-4 people and comes in an open-design bag with flavor-specific pairing and topping suggestions plus a link to Dole’s library of recipes, some of which feature DOLE® Slawesome!® Kits as an ingredient. It joins the DOLE® Sweet Apple Slawesome!® Kit, DOLE® Mango Sriracha Slawesome!® Kit and DOLE® Fiesta Lime Slawesome!® Kit.
The DOLE® Hawaiian Slawesome!® Kit will be available in June in the refrigerated salad section at supermarkets nationwide for the suggested retail price (SRP) of $2.99.
The global packaged salad kits leader, Dole offers 66 different packaged salad varieties including its popular Chopped!, Slawesome! and Premium salad kit lines, salad mixes and slaws. To see the complete Dole salad family, visit www.dole.com.
For all Dole fresh fruit and vegetable products plus recipes nutritional resources, visit www.dole.com and Dole’s Facebook, Instagram, Twitter and Pinterest pages.