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Dole Adds to its Salad Kit Leadership with Three New Flavor-Forward Kits

Bob Ochsner
(949) 233-0984

Dole answers salad lover demand for innovative taste combinations with DOLE® Sweet Kale Kit, DOLE® Blueberry Bliss Kit and DOLE® Chopped! Avocado Ranch Kit

CHARLOTTE, N.C. (June 10, 2020)–A global packaged salad and salad kits leader, Dole is extending its offerings with one new Chopped! and two new Premium salad kits that provide salad lovers innovative new salad ingredients and flavor combinations.

Each of the three new kits comes complete with Dole lettuces, toppings and an original dressing allowing customersto simply toss and enjoy. They arrive in supermarkets nationwide in June for a suggested retail price (SRP) of $3.99.

  • DOLE® Sweet Kale Salad Kit (Premium Kit Category):DOLE®Green Cabbage, Kale, shredded Broccoli, Brussels Sprouts and Radicchio topped with pepitas, dried cranberries and Dole’s Poppy Seed Dressing.
  • DOLE® Blueberry Bliss Salad Kit (Premium Kit Category): DOLE®Spinach, Baby Red Chard and Carrots topped with almonds, dried blueberries and Dole’s Blueberry Lemon Dressing.
  • DOLE® Chopped! Avocado Ranch Salad Kit (Chopped! Kit Category): Chopped DOLE®Cabbages, Green Leaf Lettuce, Kale, Carrots and Green Onions topped with shredded cheddar cheese, crispy corn and Dole’s Avocado Ranch Dressing.

The country’s most recognized name in packaged salads and salad kits, Dole sells more salad kits than any other brand, and is a leader in the fast-growing chopped-salad segment.

"Dole is committed to giving salad fans more reasons to eat more salads as part of our larger mission of motivating families toward healthier living and a diet rich in fresh fruits and vegetables,” said Bil Goldfield, Dole’s director of corporate communications. “That means offering bold new flavorsand ingredientslike kale, cabbage, brussels sprouts and blueberries that not only taste great but offer proven health and nutrient benefits.”

The three new kits join 66 other Dole salad varieties including the popular Chopped!, Slawesome! and Premium salad kit lines, salad mixes and slaws.

To see the complete Dole salad family, visit www.dole.com. For all Dole fresh fruit and vegetable products plus recipes nutritional resources, visit www.dole.comand Dole’s Facebook, Instagram, Twitter and Pinterest pages.