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Dole Launches Popular Ready-To-Eat Salad Bowls Nationally

DOLE® FreshTakes™ Ready-To-Eat Salad Bowls debut in the Western U.S. with high-quality, clean-label ingredients to deliver a better eating experience than current RTE offerings

Six flavor varieties are now available in supermarkets nationwide

CHARLOTTE, N.C. (May 25, 2020) – Dole Food Company is taking its popular line of ready-to-eat (RTE) salad bowls national with this month’s launch of DOLE® FreshTakes™ Ready-to-Eat Salad Bowls in supermarkets throughout the West following a successful debut in the Eastern U.S. in 2019.

Salad lovers from coast-to-coast can now enjoy six single-serve, RTE salad bowls featuring clean-label ingredients with Dole’s Signature dressings and toppings. To appeal to a spectrum of salad lovers, Dole is offering four flavor varieties with meat protein and two varieties without – the same classic and regional recipes that were well-received by salad shoppers in the East.

“The ready-to-eat salad market is expanding as Americans increasingly want a fresh salad experience that is flavorful and convenient, and delivers a satisfying meal,” said Lisa Overman, Dole’s director of brand marketing for North America. “Already the country’s most recognized name in packaged salads and salad kits, Dole is also the country’s most recognized brand in RTE salads nationally.”

The six single-serve DOLE® FreshTakes™ Salad Bowls will arrive in supermarkets nationwide in May with a suggested retail price (SRP) of $3.99.

According to Overman, the FreshTakes™ line was developed and timed specifically by Dole’s product innovation team to offer salad users distinct, discernable advantages over existing RTE salad bowls on the market.

“While Dole may not be the first to offer ready-to-eat salads, our intention is always to provide salad lovers with a salad that delivers a full-flavored experience with quality ingredients and differences they can see, taste and appreciate,” she said. “For FreshTakes™, this means a short list of clean-label ingredients you can pronounce without artificial colors, flavors or preservatives. It also means flavorful, white-meat chicken, plus Dole’s toppings and signature dressings to create a balance of flavors and textures that deliver truly ‘craveable’ salads.”

Beyond the six single-serve core salad bowls, Dole announced plans to extend the national FreshTakes™ line later this year with the introduction of new flavors that will bring even more variety to the category.

A global packaged salad and salad kits leader, Dole offers 66 different packaged salad varieties including its popular Chopped! Salads, Slawesome!® Kits, Premium Salad Kits, FreshTakes™ Ready-to-Eat Salads, and other salad mixes and slaws.

For all Dole fresh fruit and vegetable products plus recipes and nutritional resources, visit www.dole.com and Dole’s Facebook, Instagram, Twitter and Pinterest pages.