Bob Ochsner / (714) 881-2341
FOR IMMEDIATE RELEASE
DOLE LAUNCHES GREEK CHOPPED SALAD KIT
New kit arrives at retail nationwide in late-February,
capitalizing on growth of Greek flavors and DOLE Chopped Salad line
WESTLAKE VILLAGE, Calif. (Feb. 6, 2018)
- Dole Food Company
is capitalizing on growing demand for its chopped salads and increased customer preference for Greek-inspired flavors with the launch of the DOLE® Greek Chopped Salad Kit
, arriving in stores nationwide in late February 2018.
The new kit offers a restaurant-caliber experience by combining bite-sized Romaine lettuce, feta cheese and sweet onion pita chips with herb oregano seasoning and Dole’s Own Greek Vinaigrette dressing. It becomes the 10th offering in the popular DOLE Chopped Salad Kit line and 17th Dole salad kit overall.
“The new DOLE Chopped Greek Kit represents the next step in two simultaneous consumer salad trends: the growth of Greek and the overwhelming public preference for chopped,” said Lisa Overman, Dole director of marketing. “While Greek salad continues to capture the attention of salad lovers – growing 52 percent in annual sales from 2010 to 2017 – our unique chopped version makes it an unmistakable, restaurant-caliber experience.”
The suggested retail price (SRP) of the DOLE® Greek Chopped Salad Kit is $2.99, equivalent to Dole’s other salad kits.
Dole is the nation’s leading packaged salad brand with 46 unique salad kit, blend and slaw offerings. For more information on Dole’s entire packaged salad line, go to www.dole.com, or visit us at www.facebook.com/Dole.
About Dole Food Company, Inc.
Dole Food Company, Inc., is one of the world’s largest producers and marketers of high-quality fresh fruit and fresh vegetables. Dole is an industry leader in many of the products it sells, as well as in nutrition education and research. For more information, visit www.dole.com or follow us on Facebook at www.dole.com.