FOR IMMEDIATE RELEASE
Bob Ochsner / (714) 881-2341
NEW DOLE® GO BERRIES!™
WINS COVETED PRODUCE INNOVATION AWARD
Dole’s popular “Snap-Rinse-Go” take on strawberry snacking
is christened a United Fresh Innovation Award winner
Company will also debut Blueberry DOLE GO Berries! this summer
MONTEREY, Calif. (June 16, 2017) – Dole has won a major produce industry award and unveiled rollout plans for its popular DOLE GO Berries! snack-size package solution that allows strawberry lovers to enjoy their favorite fresh fruit on-the-go.
The revolutionary new product introduced by Dole to much fanfare earlier this year received a United Fresh Innovation Award in the Best New Packaging category for its three snack-size packages that snap apart to offer fruit fans four ounces of fresh DOLE® Strawberries. Ventilated for freshness and easy rinsing, the proprietary package was the first to provide “snap-rinse-go” convenience.
DOLE Go Berries! was one of 46 United Fresh Innovation Award finalists displayed at the United Fresh Conference June 14-15, and attendees voted to determine the winners in five categories. In addition to the Best New Packaging category, Dole was a finalist in the Best New Vegetable Product category for its DOLE® Chopped Caesar Salad Kit.
Energized by the United Fresh award, considered the most prestigious new product honor in the produce industry, Dole announced it will roll out a blueberry variety of DOLE GO Berries! this summer. The new variety will start arriving in stores in August at a suggested retail price (SRP) of $2.99
“The new Blueberry DOLE GO Berries! gives even more berry lovers the chance to enjoy their favorite snack on-the-go,” said Barbara Dan, Dole’s senior VP of innovation. “Simply snap-off one of the right-sized snack packs, rinse right in the package and enjoy the goodness of DOLE Berries wherever you go. Like the original strawberry variety, the new blueberry DOLE GO Berries! satisfies the growing preference to take berry snacking outside the home and provide a unique, fun, fresh and healthy alternative to snack and energy bars.”
In addition to the 12-ounce DOLE GO Berries! in Strawberry and 6-ounce DOLE GO Berries! in Blueberry, customers can choose DOLE Strawberries in 1-pound and 2-pound clamshells; DOLE Blueberries in 6-ounce, pint, 18-ounce and 24-ounce clamshells; and DOLE Raspberries and DOLE Blackberries in 6-ounce and 12-ounce clamshells.
Berry lovers can find DOLE GO Berries! in the refrigerated fruit and berry section alongside other Dole berries.
For more information on Dole’s entire line of fresh fruits, vegetables and packaged salads, go to www.dole.com, or visit us at www.facebook.com/Dole.
About Dole Food Company, Inc.
Dole Food Company, Inc., is one of the world’s largest producers and marketers of high-quality fresh fruit and fresh vegetables. Dole is an industry leader in many of the products it sells, as well as in nutrition education and research. For more information, visit www.dole.com or follow us on Facebook at www.facebook.com/dole.
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