FOR IMMEDIATE RELEASE
Bob Ochsner / (714) 881-2341
NEW DOLE® GO BERRIES!™
TARGETS HEALTHY SNACKING ON THE GO
“Snap-Rinse-Go” packaging allows busy consumers
to take the freshness of DOLE Strawberries wherever they go
MONTEREY, Calif. (March 6, 2017) – DOLE Berries has a smart solution for busy strawberry lovers looking to enjoy their favorite fresh fruit snack on-the-go.
The leading berry provider is launching DOLE GO Berries!, three snack-size packages that snap apart. Each contains 4 ounces of fresh DOLE Strawberries designed to leverage the growing mobile snacking trend. Ventilated for freshness and easy rinsing, the proprietary package is the first to provide “snap-rinse-go” convenience.
“While fruit remains America’s top daytime snack choice, there hasn’t been an easy way for consumers to enjoy their favorite berries away from home – until now,” said CarrieAnn Arias, VP of marketing for Dole Fresh Vegetables and Berries. “DOLE GO Berries! allows busy consumers to combine their preference for fresh strawberries with out-of-the-home snacking convenience for the first time.”
As a leader in fresh Strawberries, Blueberries, Raspberries and Blackberries, Dole plans to roll-out other GO Berries! varieties in the future.
Dole research show that 80 percent of those trying GO Berries! would purchase the product, and 60 percent of berry consumers would buy GO Berries! in detachable snack packs in addition to the customary 1-pound clamshells.
 H Hartman Compass 2015