Remember the days of collecting banana stickers? Now your kids can do it digitally—with some added bonuses—through Dole’s new in-store mobile app.
Launched in November and tied to Star Wars: The Last Jedi, the app is loaded with content and positioned to help parents excite and rally their kids and families to eat and live healthier. Titled, “Unite for a Healthy Galaxy” this 18-week healthy living initiative is the latest chapter in Dole’s multiyear nutritional collaboration with Disney.
The free downloadable experience allows shoppers to scan select DOLE® produce at supermarkets throughout the U.S. and Canada to unlock all new recipes, share photo filters, and other unique content; receive special rewards; and enter a sweepstakes for a chance to win weekly prizes inspired by Star Wars: The Last Jedi.
The DOLE App offers the following features supporting “Unite for a Healthy Galaxy”:
- Scan-to-unlock feature. Scan Star Wars: The Last Jedi characters and vehicles on specially-marked DOLE® Banana stickers and Pineapple tags to unlock character-specific bios, recipes and photo filters that can be collected, customized and shared.
- Share-to-enter feature. Users who unlock certain character images receive pre-populated Facebook and Instagram social posts, complete with the “UnitewithDole” and “sweepstakes” hashtags, that can be shared to earn sweepstakes entries.
- Immediate bonus rewards. Users who unlock and collect all Star Wars: The Last Jedi images in each of three phased-release collectors’ sets receive film-specific downloadable mobile wallpapers and other bonus rewards that can be stored and enjoyed later.
As new stickers arrive in stores throughout the campaign, DOLE App users will be able to scan even more Star Wars: The Last Jedi characters Rey, BB-8, Chewbacca, RD-D2, C-3PO and others on assorted DOLE fruit and vegetable products in the U.S. and Canada through mid-February 2018 to receive the unique content.
The app, available now from the Apple App and Google Play stores from https://www.doleliving.com/en/downloads/, will continue past the “Unite for a Healthy Galaxy” campaign with new content and unlocks associated with future Dole initiatives in 2018.
Published December 1, 2017