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Company Overview

About Us

Founded in Hawaii in 1851, Dole Food Company, Inc., with 2010 revenues of $6.9 billion, is the world's largest producer and marketer of high-quality fresh fruit and fresh vegetables. Dole markets a growing line of packaged and frozen foods, and is a produce industry leader in nutrition education and research. The Company does business in more than 90 countries and employs, on average, 36,000 full-time, regular employees and 23,000 full-time seasonal or temporary employees, worldwide.

Dole Rose Parade Float Continues Record-Breaking Winning Streak With Fourth Sweepstakes Trophy

WESTLAKE VILLAGE, Calif. – (Jan. 2, 2014) – Continuing its winning streak at the Tournament of Roses Parade, the 2014 Dole Rose Parade float, “Sunrise at the Oasis,” took home the company’s fourth consecutive Sweepstakes Trophy as the most beautiful entry in this year’s parade. This recognition makes Dole the only company to win the Sweepstakes Trophy four years in a row, and every year it has entered.

 

Dole’s entry evokes a utopic tropical oasis, with three cascading waterfalls, three camels, two whimsical 12-foot-long peacocks, a tigress and her cubs, and elephants all awakening in mist-draped tropical gardens.

Also included on the float was a live Mandarin tree that is emblematic of Dole’s commitment to packing all-natural fruit, delivering closer to fresh taste, texture, and nutrition. This is what makes Dole the industry leader in developing packaged products that are closer to nature.

 

A whimsical floral oasis, “Sunrise at the Oasis” celebrates Dole’s environmental commitment with vibrant optimism. Dole’s environmental practices and respect for natural resources are embedded in its corporate culture and highlighted through its operations in the United States and around the world.  Three waterfalls, featuring over 1,000 gallons of cascading recycled water highlight this commitment with high pressure misting nozzles creating a gentle fog, adding to the tropical mood.

 

Sculptured palm trees with lavish cascades of lavender Cattleya and Dendrobium orchids provided a fantasy canopy over lush floral gardens of more than 40,000 hot pink Princess roses. Completing the spirit of the oasis, 16 performers including belly dancers, veil dancers, sword dancers and fire dancers accompanied the float as it made its way down Colorado Boulevard. Also featured throughout the float were fresh fruits, including bananas, pineapples, mangoes, papayas, peaches, strawberries and blueberries that were grown and provided by Dole for use on its float.

 

Created by Fiesta Parade Floats, “Sunrise at the Oasis” stood 55 feet long, 18 feet wide, over 26 feet tall and weighed in at just over 22 tons, or the weight of 10 elephants. Fiesta Parade Floats also designed and built, with the help of Dole employees, Dole’s previous award-winning entries – 2013 “Dreaming of Paradise,” 2012 “Preserving Paradise” and its 2011 entry “Living Well in Paradise.”


ABOUT DOLE PACKAGED FOODS

Dole Packaged Foods LLC, a subsidiary of Dole International Holdings, is a leader in sourcing, processing, distributing and marketing fruit products and healthy snacks throughout the world.  Dole markets a full line of canned, jarred, cup, frozen and dried fruit products and is an innovator in new forms of packaging and processing fruit. For more information please visit www.dole.com.



EXTENDED PHOTO CAPTION:

Dole’s 2014 Rose Parade float “Sunrise at the Oasis” won the Sweepstakes Trophy as the most beautiful entry, making Dole the only company to win the award every year it has entered, and for four consecutive years.  The float honored Dole’s commitment to developing packaged products that are closer to nature, non-GMO, Gluten free and BPA free.