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Company Overview

About Us

Founded in Hawaii in 1851, Dole Food Company, Inc., with 2010 revenues of $6.9 billion, is the world's largest producer and marketer of high-quality fresh fruit and fresh vegetables. Dole markets a growing line of packaged and frozen foods, and is a produce industry leader in nutrition education and research. The Company does business in more than 90 countries and employs, on average, 36,000 full-time, regular employees and 23,000 full-time seasonal or temporary employees, worldwide.

REBOOT YOUR LIFE…. WITH DOLE!

WESTLAKE VILLAGE, California - March 21, 2011

Campaign Brings the Benefits of Fruits and Vegetables to Consumers Nationwide

Innovative Nutrition Awareness Program Includes Film Screenings of

Fat, Sick & Nearly Dead and Special Product Offerings

Reboot Your Life, the health and wellness company that produced the film Fat, Sick and Nearly Dead, and Dole Food Company, the world's largest producer and marketer of fresh fruits and vegetables, today announced the launch of their co-branded campaign Reboot Your Life…with Dole! The promotion, which begins in Los Angeles this April, is designed to spread the good word aboutfruits and vegetables and help consumers understand how easy it can be to incorporate more of them into their diets.

The campaign is a unique collaboration between author/entrepreneur Joe Cross and a Fortune 500 company, with both Reboot Your Life and Dole sharing the mission so compellingly described in Fat, Sick & Nearly Dead –to encourage people to improve their health and vitality simply by consuming more fruits and vegetables.

Reboot Your Life… with Dole! takes inspiration from the documentary Fat,Sick & Nearly Dead which chronicles the story of a man who vows to do a 60 day juice fast during across-America tour. As the film premieres nationwide, Reboot YourLife… With Dole! will embark on its own tour. The filmmaker and star Joe Cross will hit select U.S. cities to share his message, screen the film, and bring to life the regimen he so successfully followed during his own transformation from fat and sick to fit and healthy.

Components of the tour include:

  • A film screening;
  • A Q&A with Joe Cross;
  • Give-aways and contests offering Reboot Your Life… With Dole! prizes (aBreville juicer, Reboot Your Life nutrition program, Fully Juiced T Shirt, The Dole Nutrition Handbook, Dolecoupons for a week's worth of fruits & vegetables to follow the nutrition program); and,
  • Opportunities for a groups to come together to do a local Reboot to be documented on the www.jointhereboot.com website.

The program will launch in Los Angeles and will continue to Albuquerque, Miami and beyond.

"Reboot Your Life… With Dole! is an innovative way for us to connect with consumers and help bring about meaningful changes in the eating and nutritional habits. Dole and Reboot share a common goal of promoting and supporting healthy food choices and a diet rich in fruits and vegetables," said Joe Cross, Founder of Reboot Your Life. "By providing consumers with special offers, support, community interactivity and, of course, a little entertainment, we can make eating right, easy and fun."

"We're thrilled to partner up with Joe Cross, who has entertainingly dramatized the amazing, life-changing benefits of fruit andvegetables," says Jennifer Grossman, Senior Vice President, Dole Nutrition Institute. "Now we're excited to bringthat enthusiasm to inspire others to Reboot their life…with Dole!"

ABOUT REBOOT YOUR LIFE

Reboot Your Life is a health and wellness company that offers support, encouragement, community, media and tools toeveryday people (like you and me). The company helps people change their eating habits by simply adding more fruits and vegetables into their diets.

We are a consumer brand offering productsand entertainment. We are an onlinecommunity and nutrition portal, and we are a friend reminding you that yournutrition choices impact your health, well-being and vitality. We provide a guiding hand to help you make a change and Reboot Your Life. 

Visit www.jointhereboot.com today. Our first product is the release of the documentary film Fat, Sick & Nearly Dead (in theatres now and available nationwide via digital download at www.fatsickandnearlydead.com)

ABOUT DOLE

Dole is the world's largest producer and marketer of high-quality fresh fruit and fresh vegetables, and is the leading producer of organic bananas. Dole markets a growing line of packaged and frozen fruit and is a produce industry leader in nutrition education and research. The Dole Nutrition Institute educates the public about the health benefits of a plant-based diet through its award-winning newsletter, books, videos and more.