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If you Drupelet, Pick it up!

Quite like the Strawberry, the Blackberry is not considered a “real berry,” it’s actually an aggregate fruit! That means the Blackberry is composed of a bunch of different tiny fruits, which combine to make one delicious flavor!

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What's in a Name?

The true meaning of the name “Strawberry,” is somewhat contested by historians. Popular folklore relates that children used sell their berries at the market, and to make trading easier, they would string them together with threads of straw, hence Straw-Berry!

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Brilliant Berries

When you are walking through the fresh produce aisle at your local grocery store, it might be helpful to have a few tried-and-true tips up your sleeve to ensure that the delicious DOLE® Berries you bring home to your family (or keep all to yourself!) are as fresh and mouthwatering as possible!

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Company Overview

About Us

Founded in Hawaii in 1851, Dole Food Company, Inc., with 2010 revenues of $6.9 billion, is the world's largest producer and marketer of high-quality fresh fruit and fresh vegetables. Dole markets a growing line of packaged and frozen foods, and is a produce industry leader in nutrition education and research. The Company does business in more than 90 countries and employs, on average, 36,000 full-time, regular employees and 23,000 full-time seasonal or temporary employees, worldwide.


WESTLAKE VILLAGE, California - September 15, 2006

Dole Food Company, Inc. announced that it supports the voluntary recall issued today by Natural Selection Foods LLC of packaged fresh spinach that Natural Selection Foods produced and packaged with Best-If-Used-By dates from August 17 through October 1, 2006. These packages were sold under 28 different brand names, one of which was DOLE®. Natural Selection Foods produced and packaged all spinach items under the DOLE label (with the names "Spinach," "Baby Spinach" and "Spring Mix"). Dole has no ownership or other economic interest in Natural Selection Foods.

Consumers should dispose of any DOLE-branded packaged fresh spinach products stamped with a Best-If-Used-By date of August 17 through October 1, 2006 as a precautionary measure in keeping with Dole's commitment to consumer safety.

The Natural Selection Foods recall and the U.S. Food and Drug Administration (FDA) statement do not impact any Dole products other than DOLE Spinach, Baby Spinach and Spring Mix with Best-If-Used-By dates from August 17 through October 1, 2006. Products that do not contain spinach are not a part of the Natural Selection Foods recall.

Dole is committed to assisting the FDA, the California Department of Health Services and other regulatory agencies in their investigation and this recall by Natural Selection Foods.

We are terribly saddened by these recent events. We express our deepest sympathies to those affected.

The full text of the Food and Drug Administration statement is available on-line at:

For more information on Natural Selection Foods' statement, please visit:

Consumers who are interested in obtaining additional information can visit Dole Food Company on-line at: