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Founded in Hawaii in 1851, Dole Food Company, Inc., with 2010 revenues of $6.9 billion, is the world's largest producer and marketer of high-quality fresh fruit and fresh vegetables. Dole markets a growing line of packaged and frozen foods, and is a produce industry leader in nutrition education and research. The Company does business in more than 90 countries and employs, on average, 36,000 full-time, regular employees and 23,000 full-time seasonal or temporary employees, worldwide.

DOLE FRESH VEGETABLES ANNOUNCES SELECTION OF CONTRACTOR FOR GASTON COUNTY, NORTH CAROLINA SALAD PLANT

Salinas, California - August 03, 2005

Dole Fresh Vegetables, a division of Dole Food Company, Inc. today announced that it has selected The Dennis Group, LLC of Springfield, Massachusetts, as general contractor for the construction of the Dole Fresh Vegetable plant to be located in Gaston County, North Carolina. The Dennis Group offers complete planning, design, architectural, engineering and construction management services and has over 20 years experience specializing in food manufacturing processes and facilities In addition to Dole, The Dennis Group has worked with Kraft, General Foods, Heinz and Nestle.

Eric M. Schwartz, President, Dole Fresh Vegetables, stated: "Dole has worked successfully with The Dennis Group on Dole's three domestic processing plants, as well as its two Scandinavia plants. I look forward to our relationship continuing on this project." Mr. Schwartz requested that all inquiries from subcontractors interested in this project be directed to The Dennis Group at 413-787-1785.

Dole Food Company, Inc., with 2004 revenues of $5.3 billion, is the world's largest producer and marketer of high-quality fresh fruit, fresh vegetables and fresh-cut flowers. Dole markets a growing line of packaged and frozen foods and is a produce industry leader in nutrition education and research.

This release contains "forward-looking statements," within the meaning of the Private Securities Litigation Reform Act of 1995 that involve a number of risks and uncertainties. Forward looking statements, which are based on management's current expectations, are generally identifiable by the use of terms such as "may," "will," "expects," "believes," "intends" and similar expressions. The potential risks and uncertainties that could cause actual results to differ materially from those expressed or implied herein include weather-related phenomena; market responses to industry volume pressures; product and raw materials supplies and pricing; electrical power supply and pricing; changes in interest and currency exchange rates; economic crises and security risks in developing countries; international conflict; and quotas, tariffs and other governmental actions. Further information on the factors that could affect Dole's financial results is included in its SEC filings, including its Annual Report on Form 10-K.