DOLE FOOD COMPANY, INC. ANNOUNCES LAUNCH OF REDESIGNED WEBSITE
WESTLAKE VILLAGE, California - April 26, 2005
Dole Food Company, Inc. today announced the Company has launched its redesigned website to better serve consumers and customers.
The redesigned website, www.Dole.com, features a flash-animated introduction, a new home page, greatly enhanced recipe capabilities (Recipe Central), Foodservice site and expanded product information. The vibrant new home page was created to re-enforce the consumer's perception of Dole as a company that symbolizes freshness, quality, trust, dependability, nutrition education and research, and customer service.
Recipe Central offers consumers several search options to find recipes that meet their culinary and nutrition needs. Consumers can also find recipes prepared in less than 30 minutes or ethnic cuisines. Recipe Central is interactive with a feature that allows consumers to rate the recipes.
Dole Kids is filled with fun activities that encourage children to eat more fruits and vegetables and to be physically active. More information on children's nutrition is also available at www.dole5aday.com.
Dole.com reflects Dole's commitment to nutrition, nutrition education and research. The Dole Nutrition Institute site (www.Dolenutrition.com) offers a farmer's market for the mind. Resources include an online newsletter, Food Facts A-Z, videos on nutrition, the Dole Poll, an interactive quiz, a virtual Dole spa and daily tips on nutrition.
Dole Food Company, Inc., with 2004 revenues of $5.3 billion, is the world's largest producer and marketer of high-quality fresh fruit, fresh vegetables and fresh-cut flowers. Dole markets a growing line of packaged and frozen foods and is a produce industry leader in nutrition education and research. You are invited to visit Dole's websites: www.Dole.com,www.Dolenutrition.com, www.Dole5aday.com.
This release contains "forward-looking statements," within the meaning of the Private Securities Litigation Reform Act of 1995 that involve a number of risks and uncertainties. Forward looking statements, which are based on management's current expectations, are generally identifiable by the use of terms such as "may," "will," "expects," "believes," "intends" and similar expressions. The potential risks and uncertainties that could cause actual results to differ materially from those expressed or implied herein include weather-related phenomena; market responses to industry volume pressures; product and raw materials supplies and pricing; electrical power supply and pricing; changes in interest and currency exchange rates; economic crises and security risks in developing countries; international conflict; and quotas, tariffs and other governmental actions. Further information on the factors that could affect Dole's financial results is included in its SEC filings, including its Annual Report on Form 10-K.