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About Us

Founded in Hawaii in 1851, Dole Food Company, Inc., with 2010 revenues of $6.9 billion, is the world's largest producer and marketer of high-quality fresh fruit and fresh vegetables. Dole markets a growing line of packaged and frozen foods, and is a produce industry leader in nutrition education and research. The Company does business in more than 90 countries and employs, on average, 36,000 full-time, regular employees and 23,000 full-time seasonal or temporary employees, worldwide.
September 14, 2013 BY Dole Fresh Vegetables

What's in a Name?

The true meaning of the name “Strawberry,” is somewhat contested by historians. Popular folklore relates that children used sell their berries at the market, and to make trading easier, they would string them together with threads of straw, hence Straw-Berry! A similar account is that farmers used to lay their fresh berry harvest in straw to protect it during transport.
Others believe that the name comes from the Strawberry plant having runners, or stems that are strewn on the ground around the plant, which gave rise to the name “Strewn Berry.” While the origin of the word is contested, it is known that the current spelling of the name is a modernization of the Old English, “Streawberige.”
So while there may be a history that’s unclear, and an ancient name that’s hard to pronounce, one thing’s for sure; whatever the name, or the history, DOLE® Strawberry’s amazing taste rings true!